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Rack Room Shoes Revs up Promotion for Dads and GradsRack Room Shoes Revs up Promotion for Dads and Grads


Courtesy of Forbes.com
05/29/2007

If you have ever wanted to race a high-powered stock car or Indy-style race car, now's your chance. Rack Room Shoes, in partnership with the Jeff Gordon Racing School, has announced a high-speed promotion in honor of Father's Day and graduations, June 1 through July 8, 2007. Sweepstakes entrants have a chance to win one of 13 first place prizes and 26 second place prizes, featuring exciting racing experiences with the well-known Jeff Gordon Racing School.

Jan Mauldin, Rack Room Shoes director of marketing, said, "Dads, grads, and anyone else who wins can satisfy the need for speed and experience the exhilaration of racing actual NASCAR Nextel Cup race cars used by professional NASCAR Nextel Cup drivers. Winners will receive expert instruction with the famed Jeff Gordon Racing School at their choice of one of 11 speedways across the U.S."

Thrill seekers can enter to win at any of the 342 Rack Room Shoes' stores nationwide. Thirteen first place prizes valued at $4,998 each will be awarded, featuring two Jeff Gordon Victory Lane Race Experience packages that also include a $1,000 Visa Gift Card for travel. Twenty-six second place prizes valued at $798 will also be given away that each feature two Qualifier Race Experience packages at the Jeff Gordon Racing School. First and second prize winners will also receive graduate certificates, printed lap times, souvenir racing licenses, and insurance coverage.

Mauldin noted, "This is an opportunity of a lifetime for racing fans and those who simply like to drive fast. The Victory Lane package is 40 laps of heart pounding excitement, while the Qualifier prize features eight laps around some of the world's greatest superspeedways. Cars used at the Jeff Gordon Racing School include those actually raced by top NASCAR drivers such as Dale Earnhardt, Jr., Michael Waltrip, and Jeff Gordon, himself."

The 11 tracks that may be selected by winners include such well-known venues as Lowes Motor Speedway in Charlotte, NC, Homestead Miami Speedway in Florida, Talladega Superspeedway near Birmingham, AL, and Texas Motor Speedway in Ft. Worth, TX.

Mauldin said friends and family are encouraged to watch those racing, take photographs, and videotape their champions, as they go for the checkered flag. No previous racing experience is necessary; however, participants must be able to operate four-speed transmission cars. A driver's license is required and those driving must be at least 18 years of age. Winners will have until July 2008 to use their prizes.

Rack Room Shoes, based in Charlotte, NC, is a member of the Deichmann Shoe Group headquartered in Germany, which is the largest privately owned shoe retailer in the world. Rack Room Shoes operates more than 340 stores in 24 states, primarily in the Mid-Atlantic, upper Midwest, Southeast and Southwestern states. Rack Room carries a broad assortment of brand name and private label shoes for men, women, and children. Visit the company's website at www.rackroomshoes.com for more information, store locations, and current special promotions.

The Jeff Gordon Racing School is one of the premier driving schools in the country, specializing in teaching racing skills to beginners and professionals, alike. The School is based in Concord, NC, but operates its individual and corporate team building programs at different speedways across the country at varying times of year.

Both the Mario Andretti Racing School and Jeff Gordon Racing School operate nearly 275 dates annually at 12 race tracks across the country which include California Speedway, Homestead Miami Speedway, Texas Motor Speedway, and Richmond International Raceway to name a few. For more information and schedules on Driving 101, log onto: www.andrettigordon.com or call1-877-453-3324.

For additional racing school information contact: Scott Duncan at 704-886-2406 or sduncan@andrettigordon.com.

© 2008 Jeff Gordon Racing School and Mario Andretti Racing School

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